Guides
What we tell founders before they commission an app or website, with our real prices and every source cited.
We reply within one working day.
Rejected under Guideline 5.1.1(iv)? What Apple means and how we fixed it
The guideline, the Human Interface Guidelines detail behind it, the one-word mistake that got our own app rejected, and the steps to resubmit.
Guideline 4.3(a) design spam: whether to respond, appeal or rebuild
What 4.3(a) and 4.3(b) say, the three situations that trigger them, seven questions that decide your next move, and how to make the objection go away.
App Store review times in 2026, with our real timestamps
Apple's published figure, our own submissions with the times from App Store Connect, what sped them up or slowed them down, and how to plan a launch.
App maintenance cost in the UK: what to budget per month
What maintenance involves, how often a new app really changes, our price, what six UK agencies publish, and a step-by-step monthly budget.
Your developer has vanished: a 12-point app takeover checklist
Everything an app depends on, in the order we check it: accounts, transfer, signing, code, hosting, domains, services, legal and the release process.
How much does an app cost to build in the UK in 2026
Our price ranges by type of app, what moves a project up or down a range, and the running costs that surprise people after launch.
Why apps get rejected by App Store review and how to fix it
The rejection reasons we see most, the fix for each, a pre-submission checklist and our own 5.1.1(iv) rejection.
Native vs Flutter vs React Native for a UK startup
When each approach wins, what it costs, the myths worth ignoring and a five-question way to decide.
Older general posts are in the archive.
Planning an app or website?
Tell us what you're building. We'll give you an honest view of cost, timing and the simplest way to start.
We reply within one working day. Or call 020 3540 5048