What UK app and web agencies actually charge in 2026

Most UK agencies do not tell you what they charge. On 27 October 2026 we checked the websites of 80 UK app and web agencies; 66 were live, UK-based and in scope. Only 12 of the 66 (18%) publish any price of their own: a starting price for an app, a website package, a support plan or a day rate. Another 11 publish a market cost guide, with typical ranges for the whole market, but no price of their own. 43 (65%) publish nothing at all.

Where agencies do publish, the numbers are these:

• App builds: 9 agencies publish a starting price. The median is £14,000, and the range runs from £5,000 to £60,000 ^{[2][3][4][5][6][7][8][9][10]}.
• Websites: 3 agencies publish a starting price: £3,000 for a brochure site, £12,000, and £25,000 for a full web project ^[2][11][13].
• Monthly support: 4 agencies publish a plan. Website support starts at £75 and £950 a month; app support at £675 and £1,000 a month ^{[1][3][12][15]}.
• Day rates: 3 agencies publish one: about £390, £650 to £1,200, and £950 a day. A fourth publishes £90 an hour for website support ^{[1][7][11][14]}.
• Market guides: across the 13 market cost guides we could verify, the cheapest band each one names has a median starting point of £15,000 and a median top of £60,000 ^{[3][6][7][8][16][17][19][20][21][22][23][24][25]}.

The full dataset is a free download ^[18]: one row per agency, with the page each figure came from and the words it was quoted in.

Who publishes prices, and who does not

The pattern is regional as well as general. The 12 agencies that publish come from London (2), the Midlands (3), the South West (3), the North West (2) and Yorkshire (2). None of the 26 agencies we checked in Scotland, Wales, Northern Ireland, the North East, the South East or the East of England publishes a price of its own.

Why so few? The usual reason is that scope varies too much for one number. Scorchsoft puts it in a line: "the same idea can honestly cost £10k or £200k" ^[26]. That is true, but it leaves buyers with no anchor at all, and the agencies that do publish show it can be done: Bluesparrow Apps lists three app tiers at £14,000, £19,000 and £31,000 ^[5]; Atomic Smash answers "How much do you charge?" with "Our day rate is £950 +VAT" ^[14].

App build prices agencies publish

These are the agencies' own prices, as stated on their own pages on 27 October 2026, excluding VAT unless the agency says otherwise.

The median of the nine starting figures is £14,000. That number hides two different markets. Six agencies start at £5,000 to £15,000 and describe small, fixed-scope first versions. Three start at £50,000 to £60,000 and describe a funded product with discovery, design, a back end and a team for months. Both are legitimate. The mistake is comparing a quote from one market with a quote from the other.

Website prices agencies publish

Only three agencies in the sample publish a website price, so treat this as three data points, not a market median.

One more agency, KIJO in Birmingham, says in its homepage FAQ that most web design projects in the city "start around £10,000", with mid-range custom builds between £12,000 and £30,000 ^[27]. It frames that as the local market, not its own price list, so it sits in the market column of the dataset.

Support, maintenance and day rates

Two figures we did not count as maintenance: one agency quotes about £200 a month for hosting, and another quotes £3,000 to £30,000 a month for post-launch optimisation, which is ongoing development rather than upkeep. Both are in the dataset with a note.

For comparison, our own plans are public: Website care is £95 a month and App care £550 a month for one live iPhone or iPad app.

What the market guides say an app costs

Seventeen agencies publish a cost guide with market ranges. Thirteen are about apps and we re-read their figures on 27 October. Of the other four, one is in US dollars, one describes savings rather than a price band, one is about websites (KIJO, above) and one we could not re-read. The table takes the cheapest band each guide names, because that is the figure a first-time buyer is looking for.

The median starting point is £15,000 and the median top of the cheapest band is £60,000. The spread is the story: the cheapest band starts anywhere from £3,000 to £80,000, a 27-fold difference for what is nominally the same thing, a first version of an app. Part of that is scope (one platform or two, with or without a back end), part is the kind of client each agency wants, and part is age: three of the guides are from 2020 to 2022, before AI-assisted development started pulling small-project prices down. Pixelbeard says the same MVP scope that cost £60,000 to £150,000 a year ago now costs 35 to 60% less ^[19].

Caveats

• Small numbers. Nine app prices, three website prices and four support prices are enough to show what the published market looks like, not to set a national average.
• Published is not charged. A "from" price is a floor for the smallest project; most clients pay more. Agencies that publish nothing may charge more or less than those that do.
• Selection. We cannot rule out that agencies willing to publish prices differ from those that do not, for example by being smaller or more productised.
• VAT and scope. Some agencies quote excluding VAT and some do not say. A brochure website and a web application both count as a "website" in some lists; we kept each agency's own words.
• Our interest. We are a UK agency and we publish our own prices. We have not included ourselves in the medians.

How to use these numbers

1. Decide which market you are in. A first version of one app with one core journey sits in the £5,000 to £40,000 band. Two platforms, a back end, integrations and a team for months sits from £50,000 up.
2. Ask for a price before discovery, not after. Agencies that publish prices are telling you a fixed-scope quote is possible. If an agency cannot give a range until a paid discovery phase, ask what discovery costs and what you own at the end of it.
3. Price the year, not the build. Monthly support ranges from £75 for a small website to £1,495 for an app plan. Add it to the build price before comparing quotes.
4. Check the date. Several of the guides buyers find first were written in 2020 to 2022.